Phresh Heir

My twitter and blog name is just a play on words. One of my nicknames is Air, obviously short for Ariana, and I just added the fresh cuz I thought it was clever.  Turns out a rap group in the same area as me had a similar idea with Phresh Heir.  Due to a very random encounter on twitter, I became familiar with their work and I have to say I'm impressed.  And not just musically, their multi media work is strong.  I think people underestimate the importance of online branding and marketing.  Do you think Drake would be as popular as his is without http://octobersveryown.blogspot.com/ ? No.  You must have the understanding that having supporters online will essential lead to mainstream success, not the other way around.  I really like the lay out of their blog and quality of their videos.  I think they would be successful not only because of the quality of their music, but their understanding of contemporary music business. There is a link to their mixtape "Who the F*** is Phresh Heir" on their blog, but here's one of their videos.