J. Cole's Born Sinner becomes number 1 album during its 3rd week of release

When I first heard that J. Cole was moving up his release date to the same day as Kanye, I thought it

was a suicidal move.  We all know what happen when 50 Cent tried to do that in 2007 when Kanye released "Graduation" and 50 Cent released...does anyone even remember the name of that album?  Exactly.  All the coverage, not just the hip hop or music coverage of that week and the weeks leading up to it, would be focused on Kanye.  Why sacrifice a number 1 album, like he had with his debut album "Cole World: The Sideline Story?"
After thinking it through a bit more, releasing the album the same day as Kanye might be a better move then releasing it a week later like originally planned.  By releasing it the same day, people will be already be buying that genre of music and would see J. Cole and Kanye's album.  Also, it wouldn't be living in the shadows of of Kanye's record and be forgotten in the following week.  J. Cole addressed why he was releasing the song the same day as Kanye the same day in the song "Forbidden Fruit"

I'mma drop the album same day as Kanye
Just to show the boyz I'm the man now like Wanyá
And I don't mean no disrespect, I praise legends
But this what's next, the boy sick, can't disinfect

The Wanyá reference is a Boyz II Men reference, one of the singers from the group.  By dropping the day that same album as Kanye he is showing that he is an man and is ready for what is next.

When "Born Sinner" was released, it premiered behind Kanye and had the number 2 spot.  The following week it beat Kanye, who was number 3 but the newest release, Wale's "The Gifted" was number one.  This week, the third release of the album, J. Cole is number 1.  Albums usually debut at number 1 because that's when biggest sales tend to be.  However, J. Cole being number one its 3rd week reflects the strength of the album.  Word of mouth is the best advertising so people were obviously not disappointed in the album.  Also, by having the number one album in the country, it will lead to even more sales because of the prestige.  The hype will lead others to look into the album.