"Beatiful Creatures TV Spot featuring "High for This" by The Weeknd

While watching a "Catfish" marathon I saw one of the TV spots for the movie "Beautiful Creatures" featuring "High For This" by The Weeknd from his first mixtape "House of Balloons."  I knew the song was from The Weeknd, but at first I didn't recognize it as "High for This" because its not a single, so it seemed like a really random choice for a song for a trailer.  Most times songs in trailers are Top 40 songs.  However, I feel like the eerie tone and mystery to the song is perfect for the movie.  I haven't seen it yet, but I was planning on seeing it tomorrow even though I haven't read the books.  But honestly hearing The Weeknd made me more confident in my choice.