A highly sought after category for many up and coming artists is the "Best New Artist" category. However, this year, that category has been renamed to the "Artists To Watch" category. I like the new title more because it give recongniation to each artist who is nominated. It also takes away the dreaded "Best New Artist" curse that a lot of artists fear, including this being the highest point in their career.
New Location:
The VMAs are usually held in either Radio City Music Hall or the Staples Center. MTV use to switch coast each years but couple of years it has been in LA. Sometimes, the VMAs are in different locations like Miami in 2005 or Vegas in 2007. This year, the VMAs will be on the East Coast in New York, but not in the typical location, Radio City Music Hall. This year it will be in Brooklyn at the new Barclay's Center that Jay-Z christened with an 8 show run last year. Having been to the Barclay's Center before, I think it will have a cool vibe because of the location. It seems like the VMAs are already influnced by Brooklyn, with the tagline "No Sleep Till 8/25" and the special edition Moonman.
New Moonman:
Artist KAWS has reinterpreted the Moonman for this year's show, the first time that it has happen in its 30 year history. KAWS is known for his X out eyes are putting a new spin on iconic figures, such as Mickey Mouse. Below is a video of him discussing his Moonman and some images of his previous work.
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